[via Bloomberg.com]
In a recent Q & A with Bill Keller, executive editor of The New York Times, he talked about, among other things, the move towards a paid content system, yet again.
In the discussion, Keller talked about three possible ways for The Times to make money:
- A subscription model (but not Times Select)
“Times Select was not the answer, but it’s possible we just put the wrong stuff behind the wall.”
- A micro-payment model
“The idea is that readers may not pay a subscription fee for a new Web site, but they might pay a few pennies every time they click on a page, if it was simple and frictionless.”
- New reading devices – which currently are dominated by Kindle downloads and Times Reader users.
“So some people are paying for The Times online. Just not enough of them. So far.”